TikTok Analytics Tools: 6 Compared, With Real Prices

For a product account, start with TikTok's own Analytics. It is free, and it is the source every other tool here reads from. Pay for a third party when you need longer history, several accounts in one view, or product data TikTok does not give you. Two tools have a free plan: Metricool (20 posts a month) and Buffer (3 channels, 30 days of history). Paid entry runs from Buffer at 5 dollars per channel to Hootsuite at 99 euros. Prices came off each vendor's own page on 8 September 2026.

The six tools at a glance

TikTok Analytics: free, and the only native view

TikTok describes its Analytics feature as giving "clear insights with the Analytics feature. See how your content is performing alongside data on account growth and audience demographics." A Business Account is free to set up and lists Analytics among its features: in the app, tap the three dots on your Profile page, go to Settings and privacy, then Manage account, then Switch to Business Account. Switching also moves you to TikTok's commercial music library, so do it for the business features, not only for the dashboard.

Every third-party tool on this page shows per-post metrics in its own dashboard, but the numbers come from here, through TikTok's API, sometimes with outside data added. That makes this the reference view: if a third-party dashboard and TikTok disagree, TikTok is right. Start here, always.

Verdict: free, native, and the correct first step. Nothing below replaces it. Source: TikTok Business Account.

Metricool: the more generous of the two free plans

Metricool's pricing page served euros from our location. Free is 0 euros a month and schedules up to 20 posts a month. Starter is from 16 euros a month billed annually (20 euros monthly) for up to 5 brands, or 29 euros annually for up to 10 brands. Advanced is from 43 euros a month annually (54 monthly) for up to 15 brands, 69 euros for 25 brands, and 130 euros for up to 50. Advanced analytics with 30 days of historical data comes as an add-on on any plan.

The free plan is the reason it is here. Buffer is the only other free option on this page, and its free tier caps insight history at 30 days across 3 channels; Hootsuite, FastMoss and Sprout Social give you a trial and then a bill.

Verdict: best when you want a second dashboard and are not ready to pay for one. Prices: metricool.com/pricing.

Buffer: cheapest paid history

Buffer's free plan covers 3 channels and gives 30 days of insight history. Paid pricing is per channel: Essentials at 5 dollars a month per channel (60 dollars a year), Team at 10 dollars a month per channel, with channels above 10 costing less each.

Five dollars for one TikTok channel is the lowest paid price on this page by a wide margin. It is a scheduler with reporting attached rather than an analytics product, so the depth is shallow.

Verdict: best when you already schedule in Buffer and want history without a second bill. Prices: buffer.com/pricing.

Hootsuite: cross-channel team reporting

Hootsuite's plans page served euros from our location: Standard at 99 euros a month for up to 10 social accounts, Professional at 199 euros a month for unlimited accounts, and Advanced at 399 euros a month, all with a free 14-day trial. Enterprise is quoted by sales.

At 99 euros a month, this is bought for the reporting across channels and the roles around it, not for TikTok depth. A single-channel product account is paying for a team problem.

Verdict: best when several people read the same report across several networks. Prices: hootsuite.com/plans.

FastMoss: the one built for product data

FastMoss is a TikTok Shop data platform rather than an account dashboard: product sales data, category trends, creator performance and ad-video tracking. Plans are Basic at 35 dollars a month billed as 411 dollars a year, Pro at 63 dollars a month billed as 747 dollars a year, and Ultimate at 84 dollars a month billed as 1,000 dollars a year. Basic lists 90 days of historical data and 150 detail-page views a day.

Two warnings on that price. The rates above are advertised on the page as a "4th Anniversary Special" of up to 40 percent off, so they are a sale, not a standing rate. And FastMoss looks outward at the market, not inward at your posts, so it answers "what is selling on TikTok Shop" rather than "did slide two work".

Verdict: the only tool here aimed at product data, priced on a sale that will end. Prices: fastmoss.com/pricing.

Sprout Social: depth, at enterprise prices

Sprout Social publishes Essentials at 79 dollars a seat a month annually (99 dollars billed monthly) for 5 social profiles with profile and post-level reporting, Standard at 199 dollars a seat a month for 5 profiles, Professional at 299 dollars for unlimited profiles with competitor and paid insights, and Advanced at 399 dollars. There is a 30-day free trial with no credit card. Premium Analytics is a paid add-on on Standard and up.

Note the shape of that ladder: Essentials and Standard both give 5 profiles, and the jump from 79 to 199 dollars buys the inbox and monitoring rather than more reporting. For one TikTok account, the entry tier is the only tier that makes sense.

Verdict: the deepest reporting here, and the steepest ladder. Its entry tier at 79 dollars a seat undercuts Hootsuite's 99 euro entry, but Standard at 199 and Professional at 299 are the most expensive per seat on this page. Prices: sproutsocial.com/pricing.

What none of these tell you about a slideshow

This is the honest limit of the whole category. These tools report at the post level: views, likes, shares, saves, profile visits. None of the six documents a slide-level report anywhere on its own pages, and TikTok's own Analytics, which is where the numbers originate, reports per post. So nothing here tells you whether slide two lost the swipe or slide five did.

For a photo slideshow that is the question that matters, and no available data answers it. What you can do instead is test the effect of a slide, not its position in the drop-off: change one thing at a time across a run of posts and read the post-level numbers as a group. That tells you whether the change helped overall. It never tells you where anybody stopped swiping. That means keeping the cover style, slide order and close line stable except for the one variable you are testing, which is a production discipline rather than an analytics feature. Tools that build your slides from a fixed template make that easier, because the variables you did not intend to change stay unchanged.

Which one fits your business

• One TikTok account, any size: TikTok Analytics. Free. Start here.
• A second dashboard at no cost: Metricool Free.
• History beyond TikTok's own, cheaply: Buffer Essentials at 5 dollars a month per channel.
• A team reading one report across networks: Hootsuite Standard.
• TikTok Shop product and competitor data: FastMoss Basic, while the sale holds.
• Deep reporting and you have the budget: Sprout Social Essentials.

For adjacent tool planning, compare your account setup in TikTok business account vs personal, pick the builder in TikTok slideshow makers compared, map publishing in TikTok scheduling tools, and cover discovery with TikTok SEO tools.

Frequently Asked Questions

Is TikTok analytics free?

Yes. TikTok's own page lists Analytics among the features of a Business Account, which is free to set up: in the app, Settings and privacy, Manage account, Switch to Business Account. Note that switching also moves you to TikTok's commercial music library. Whichever account you run, TikTok's own numbers are the source every third-party dashboard reads from.

What is the cheapest TikTok analytics tool?

Metricool's free plan at 0 euros a month, which also schedules up to 20 posts. Among paid options, Buffer Essentials at 5 dollars a month per channel is the lowest, then Metricool Starter at 16 euros a month billed annually.

Do I need a paid analytics tool for a small product account?

Not to start. TikTok's own Analytics plus a note sheet answers most early questions. Pay when you need more history than TikTok keeps, several accounts in one view, or outside data such as TikTok Shop product trends.

Which TikTok analytics tool is best for ecommerce products?

FastMoss, because it is the only one on this page built around TikTok Shop product and category data rather than your own account. It starts at 35 dollars a month billed annually, on an advertised anniversary sale. It will not tell you how your own posts performed; TikTok's own Analytics does that.

Can analytics tell me which slide people stopped on?

No, and no method on this page recovers it either. None of the six documents a slide-level report, and TikTok's own Analytics reports per post. Changing one element at a time across a run of posts tells you whether that change helped the post overall. It does not tell you which slide people stopped on.

Are these prices in dollars?

Not all of them. Metricool and Hootsuite served euros from our location on 8 September 2026 and this page says so rather than converting. FastMoss's rates are a limited anniversary sale. Every figure is a list price before local tax. Confirm at checkout.

Sources

• TikTok Business Account
• Metricool pricing
• Buffer pricing
• Hootsuite plans
• FastMoss pricing
• Sprout Social pricing