# UGC Creator Brief Template

Copy this file into your own doc and fill every blank. Anything you leave blank is a decision you are handing to the creator.

Guide and filled-in example: https://www.cinerads.com/blog/ugc-creator-brief-template

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UGC CREATOR BRIEF

1. PRODUCT
Brand:
Product and variant:
What it is, in two sentences, as if explaining it to a stranger:
Top 3 claims we want on camera:
The problem it solves, specifically:

2. AUDIENCE
Primary buyer (age, life stage, identity):
What they believe before they find us:
Exact phrases they use in reviews:
Their single biggest objection before buying:

3. HOOK (pick one or we assign one per video)
Hook A, problem-led:
Hook B, curiosity or pattern interrupt:
Hook C, direct address:
Delivery note: first word inside the first half second, no silent intro.

4. TIMED STRUCTURE
0 to 3s     Hook, spoken as written
3 to 10s    The problem, in the buyer's own words
10 to 20s   Product on camera, label visible, in use
20 to 35s   Proof: the result, the demo, or the objection answered
35 to 45s   CTA, spoken as written
Tone:
Pacing: cut dead air, no pause longer than one second.

5. DELIVERABLES
Number of videos:
Aspect ratio and length:
Final cut, raw footage, or both:
Revision rounds included:
Filming notes: environment, wardrobe, required shots.

6. DEADLINE
Product ships:
Brief acknowledged by:
First draft due:
Revision window:
Final delivery:

7. USAGE RIGHTS AND PAYMENT
Where we can run it (organic, paid, whitelisting, email, site):
Term:
Territory:
Exclusivity:
Rate:
Paid on which milestone, by which method: